Yeah, you read correctly: Bambu has launched its very own and very first retail store…Where, you might ask? Shanghai, China.
Will Bambu dare to expand its retail presence elsewhere besides China? That remains to be seen.
Bambu’s first retail store
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The store is quite modern and reminds me of the Apple stores in Canada. At first I was thinking that a store like that in North America would not do well in most places but then it had me that it is more for marketing and exposure to people who are not familiar with 3D printing.
I bought my X1C through a Bambu dealer store in Canada but I only found out that there were Bambu dealers through word of mouth from a friend.
lots of apple inspiration, locked environment, sterile store. That being said, It would be cool to have one in my local mall.
You have to assume a rollout plan like Apple achieved.
Given they have an incredibly similar (almost certainly accidental ^) aesthetic.
^ I doubt they have even seen an Apple Store, and purely coincidental.
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A whole wall of A1, at least 4 H2 series printers, maybe a P1S here and there, the whole room is legit pure white,
yeah this is probably ideal print farm setup right here.
It’s actually in Shenzhen - and we welcome everyone who wants to visit 
More info on our Blog
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Flying all the way to China for a 1hrs (maybe 2) visit of your store? Nah. It would be much better if you would open a retail store here in the EU…like in some central place in Germany or in the Netherlands … That definitely would be an incentive to spend one of my weekends driving over there and back, to see (and eventually purchase) what you guys have to offer… Other than that, I think it’s good that you’ve finally decided to have a physical presence on the ground … even if limited (@ least for now) only to China… Having a chain of your own retail stores open in those relevant geographical areas where most of your customers are, would very likely boost your business…Just make sure you include in those stores a “warranty and repair” department…most likely those will be in very high demand.
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Ran into this YouTube video about the store. I thought the store would be quiet with clerks playing on their phones with nothing to do. But there was very good traffic on this video.
The YouTuber said the printers sold there are regionally locked, which dashed my hope of taking a trip there if the tarif becomes too high 
. On the other hand, this probably means retail stores will be opened in major markets in time.
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Can you buy a printer from here?
Yes, you can, but bear in mind that it will be region locked. It won’t work outside China…You’ll have to wait until the are opening other stores outside China , go buy from the store.
They will work outside China and printer is fully functional, the thing that won’t work is cloud services which i personaly don’t really care and use that much and you can replace it with Home Assistant. One sidenote they are so much cheaper in China, especially with government subsidy and 11/11, it’s cheaper than h2s in eu.
Like how much as an estimated?
About 1300$ for h2d without ams
How is that much cheaper than in the rest of the world ? And how did you come up with that amount? Can you substantiate that figure?
Hard to see how they’ll sell enough printers to make it profitable. 3D printing isn’t that popular. Will it drive meaningful additional adoption? Might get some 3D-printing curious who walk in off the street. But it’s hard to imagine a crush like at an Apple store. And physical retail space is expensive. And you can get filament in a lot of difference places now, places that also carry BBL printers and replacement parts…
They should check out how retail presence (didn’t) worked out for Makerbot.
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Hopefully, every single one of these retail stores when they are made will have these cool discounts so that it’ll promote people to go there rather than your average retailer like micro center or best buy.
Selling is probably only part of it. As the video shows, a lot of space on that store are used for demo and exhibition purpose. So the store is also used for branding and advertising.
In a way, the store is not only branding for Bambu Lab, but for raising awareness of 3D printing which is good for everyone.
Yeah. Makerbot’s business plan was similar. Didn’t work out for them. And it’s not like they didn’t try. Their stores had very high-end locations in cities like Boston and New York.
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I haven’t been in 3D printing that long to know what Makerbot did. Is it fair to say that Makerbot wasn’t built from the ground up to sell to the masses? If a company’s business is built to sell to tinkerers, then trying to sell to the general public and raising public awareness might not work as well, as the general public is not interested in buying a printer as a weekend project.