I think it’s a combination of things. It’s partly hitting the right note at the right time. That user has some other models before and after and they have barely any attention. I saw the model, and certainly stopped to think about it. A gift wrap holder! Hmm, and we’re coming up on the season where a lot of people will be thinking about stuff like that.
Beyond that though, it may just be they have enough of a following, or that they’ve posted about it on social media. The time you release something can impact things too.
So, it’s kind of a combination of things, but I think the biggest thing is that it hits a nerve. In that we haven’t been flooded with Christmas stuff yet, and wrapping presents is starting to come up on people’s minds.