The exclusive program, however, has not existed for a year.
I feel like those are pretty clearly against the rules. You should not be looking at what other people are doing to see if something is allowed. I entered a fidget keychain into the travel contest (there were dozens of fidgets and keychains already), and they removed mine. You have to actually read the rules. (In my case, the rules didn’t really state much either way). In your case, it is pretty clear: