New Bambu filament box label design?

I just bought another thirteen spools or refills of various filaments from the Bambu US store. Twelve of them had the usual labels on the boxes, like I’ve seen on at least 50-60 Bambu filaments I’ve purchased in the past. But one box of PLA Matte Ivory White with spool instead looked like this:

Is this a new design? Or an old one? When I open a new spool or refill, I normally cut out the label and put it in a holder designed for that purpose in a drybox, so the label changing shape and size is annoying.

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