MakerWorld recently posted about how they are mixing in contest entries into the featured banner rotation. I entered the Cozy Christmas contest, didn’t win, place, or show, but the model has gotten more exposure because it’s been in the banner rotation.
It’s a really good idea. If you participate in the contests it can help get your stuff out there. They pick the models to feature so entering stuff that doesn’t fit might even be counterproductive.
Added - forgot to mention - they say you can submit older models too by letting them know since contests require new stuff. Details in the post.