I think both of these are correct.
If the phrasing was tweaked.
A BL flagship printer that will move the X series down a level is unlikely going to be around $700.
A different company without the BL badge could bring a $700 high-end printer to market as they have to gain market share.
BL has market share and a semi-captive marketplace with their ecosystem.
BL is trying to be the Apple of 3D printers.
Just my opinion, do not shoot me.
@Olias Olias is correct because prices can and will fall, just look at the A1 mini as an example, a very powerful printer at an inexpensive price. You can almost buy two for the cost of one AMS. This is the loss leader to get the newbies in the door to then upgrade. But, BL has a profit margin and premium brand model to maintain, and a point system to fund.
@conor.stewart18 is correct if the logic is for BL, there are lots of smaller companies pushing great printers at the lower end. Something BL triggered in the marketplace along with the original AnkerMate.
BL needs to keep a high-end printer available to differentiate its place in the market and those profits.
$200 laptops are very limited, $100 desktops less so. But a $150 desktop is as powerful as a three-year-old average PC, they jumped in power and shrank in price.
If my belief is correct, and BL see themselves as more Apple than Dell, then Apple has nothing that is really useful sub $1000 in laptops or desktops. As a Mac user, I know the entry-level prices they show are not real machines for anything other than email and web.
I am stopping here as I just realised this quick comment went mental.