There’s the old story of Osborne Computers, who had a very successful product, and they announced that a newer, better machine was coming soon. That led to sales of the current product dropping to nothing as customers decided to wait for the new one.
That in and of itself would not have been a problem, but the replacement machine was delayed. Without that income they ran out of money and that was it.
The lesson is obvious, and now companies will not announce a new product until it’s in the warehouse, ready to ship to customers.
Someone here made a comparison to Apple. Apple’s release cycles are well known, and the supply of many of their previous models dries up in the weeks before the new release date. Customers are used to those cycles so they know to wait.
Bambu, like many smaller companies, does not have a known product release cycle, so they follow the dictum of not making any public announcements about coming products until they are ready to ship.