That is indeed fascinating. Thanks for sharing. Doing a quick analysis though, I can already see games that Bambu is engaging in.
What’s up with Amazon.com.au BTW? I’m wondering if this experience that follows is normal.
I tried your Amazon link and was embargoed by my geographical IP. I had to go behind a VPN and show an AU IP before it would display the page. What’s more, one can’t view this Bambu store unless logged in. It did recognize my US Amazon credentials though. This smacks of either Bambu putting in geographic restrictions or possibly AU Government protectionism. I say that because the EU Amazon sites have no such restrictions. It could also be an indicator that Bambu has sub-contracted to a local firm who either does not have export licenses or Bambu is restricting their ability to sell outs of AU. My primary reason for going down that rabbit hole was I wanted to see how deep the Bambu page went. By exploring these restrictions it an yield insight as to whether this is a “Bambu Corporate” venture or third party licensee.
Analysis of the Bambu Amazon store
As of now, there are only 16 SKUs listed on their web page. It also looks like their playing the “Amazon Coupon Game”. That’s where a seller who isn’t quite all-in to the Amazon marketplace, rather than just give you their best price, instead goes for the lazy person who doesn’t pay attention and just clicks buy. It’s the click-through equivalent of “Making you sing for your supper”. Most of the time when one see’s coupons it’s for clearance purposes or because the seller wants to balance an overstock situation. This is no different when the grocer discounts baked goods that are nearing their expiration date. I have no problem with that unless, as in Bambu’s case, ALL of their products have coupons. Just discount the thing already and stop trying to trick customers into paying a higher price. 
How Bambu Lab AU Commerce Site compares to the US site
It also looks like Bambu AU is not seeing the same number of Stockouts on their page as we are seeing in the US. This is only significant because it’s yet another “tell” that they are struggling with balancing their global inventory.
Bambu AU page - All the common colors(Black, white, red, grey etc) are stocked-out
The US page
What’s also interesting is that Bambu is not doing parity with Amazon customers. That’s just one more example of Gamesmanship.
Not only do they force users to click down into the product page to hunt for the coupon but they also charge what looks like a $10 AUD premium over the drilled-down discounted Amazon price versus the Non-Membership Bambu Australian price.
Admittedly I know absolutely nothing about the ecommerce market in Australia so maybe these practices I mention above are standard fair. Perhaps some of our friends from down under can educate me. However, I can tell you this sort of shιt does not fly in the US. Customers will bristle at the fact that they’re getting screwed for doing business over Amazon.
How one Bambu competitor markets on Amazon US compared to Amazon AU
Here’s an example of what I mean by playing pricing games that generally piss off educated consumers.
I purchased a spool of Overture this week on Amazon. This spool in AU costs $25.99 for Amazon Prime customers.
Contrast that with the listing off Overture’s US site and as of this posing 28.99 AUD = 19.06 USD (they do not offer International shipping) So we see pricing parity here as far as Overture is concerned. They even discount it another $3 AUD for Prime Members.
We can even see that Overture is now discounting their inventory to $17.99 this week on Amazon US versus what they charge on their site. It should be noted that Amazon Prime customers get free freight. If you are sharp-minded you would have seen the extra coupon, I paid $15.99 and $17.99 two days apart after clicking on the coupon. (BTW: This is way above my $14 threshold but I am doing a bakeoff right now between filament brands.)
If you take the cheaper route, you have to live with the consequences - the customers you appeal to always come. So if they hit the prices, the customers will come calling for prices and then they have to deliver what they set out to do…
